Monda Acquires Amplify Data to Power Customizable Data Sharing for AI

Today, I’m thrilled to announce that Monda, the all-in-one data monetization platform, has acquired Amplify Data, the no-code data delivery platform.

This acquisition marks an important milestone in our journey by accelerating our vision to build the de-facto operating system for commercial data sharing. As we run out of publicly available data for AI, the sharing of proprietary data between companies is taking center stage. With Amplify’s technology, we’re adding powerful yet easy-to-use data delivery features to our Monda platform. Our customers can now easily create customized data products, share them with data consumers across cloud platforms, and track the ongoing data usage – all while reducing engineering effort and slashing data infrastructure cost.

Commercial Data Sharing is Key for AI Progress

Today, external data (e.g. public web data) is not only the key ingredient for training foundational AI models, but is also used for fine-tuning AI models to specific industries. More recently, external data has also become an integral part of providing context to AI apps via retrieval-augmented generation (RAG) or AI agents via the Model Context Protocol (MCP) introduced by Anthropic.

Yet, publicly available data is only the tip of the iceberg: 99% of external data is not publicly available, but hidden as proprietary data within company boundaries. Commercial data sharing technology is the key to enabling seamless exchange of proprietary data between companies – and their AI agents.

Especially for commercial data providers and their customers, data delivery is a major source of friction: Almost every data delivery needs to be customized, multiple clouds and destinations need to be supported and maintained, and data usage has to be tracked for billing purposes.

Long story short: Data sharing today is messy, fragile, and overly complex. And this state doesn’t scale with AI development.

Amplify Has Built A Powerful Yet Easy-to-Use Platform

Early in their journey, the Amplify Data team understood that the best data sharing platform needs to not only be feature-rich, but also extremely easy-to-use, so that even non-technical users can customize data products, deliver them across cloud platforms or APIs, and gain full transparency into each data product’s usage.

When my co-founder Richard and I first met the Amplify founders Karthik Kumar and Ameya Pathare in 2024, we immediately felt a strong connection. As founders, we shared the conviction that you should start out with customer value and user experience, and then work out the underlying technology.

Karthik and Ameya have not only built a world-class data delivery platform, but also a talented engineering team, strong industry reputation, and a loyal customer base. 

Integrating Amplify’s technology with Monda’s existing platform immediately delivers huge value to our customers and accelerates our vision of building the de-facto operating system for commercial data sharing.

Monda’s Customers Will Benefit From An Integrated Platform

With Amplify joining Monda, we’re going to put a powerful data delivery platform into the hands of our customers, enabling them to:

• Customize data products with no-code data filtering, provisioning, and metadata management
• Deliver to any destination such as AWS, Snowflake, Databricks, Google Cloud, Microsoft Azure, API, SFTP and more
• Track data usage and get full visibility and transparency into usage behavior
• Reduce egress costs with an intelligent data infrastructure setup
• Empower non-technical teams to manage customized data delivery with a no-code interface
• Ensure enterprise-grade security with tokenized access, logging, and permissioning

We’re turning data delivery from a manual, clunky chore into an automated, flexible, and intuitive process which even non-technical users can manage. One which enables data providers to run as efficiently as they need to meet their growth goals.

Building the Data Sharing Layer for AI

We’re excited to join forces with the Amplify team, integrating their technology into the Monda platform, and solving even more pressing issues our customers are facing. Data providers, data owners, and data consumers deserve a delightful data sharing experience that goes beyond pure data piping. 

With this acquisition, we’re underpinning our ambition to build a key platform for the AI value chain: Connecting AI apps and AI agents with external data, whenever and wherever needed.

We’re on a mission: To build a borderless data sharing ecosystem that fuels the AI revolution.

Get a demo or read the official press release.

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