How Solution Publishing built a standardized data product catalog with no engineering effort
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Based in Tampa, Florida, Solution Publishing is a B2B email newsletter publisher whose media outlets include itsjnews.com, hrsjnews.com, and itbuyers.com, etc. We specialize in B2B lead gen, digital display media and B2B email.
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Solution Publishing started out in 2001 as a print publication, IT Solution Journal. Since then, our company has become a pioneer in B2B content syndication and leading intent data provider. Moreover, we have become one of the highest volume B2B email newsletter publishers in the industry.
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We solve the problem of making B2B data usable to publishers and marketers. Data companies can sell you data, whereas Solution Publishing handles getting it ready to deploy. We offer safe-to-send email contacts, organic IP to email linkages, vetted LinkedIn datasets and digital display audiences with real intent signals. We keep our partners from wasting media spend or getting their IPs blacklisted by sending to catch-all or honey pot accounts. Put simply, we email the data first, so itβs safe for you to send.
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We didn't have a legitimate lead flow of inbound demand for our datasets.
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We lacked a standardized way to present and feature our data product ideas.
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Monda gave us a framework to not only sell our data but also how to think about new products and services.
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Getting into other data marketplaces was also a mystery that Monda solved that increased the visibility of our products and services. Our data products are now available on multiple data exchange platforms, including:
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1. Databricks Marketplace:
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2. Google Cloud Analytics Hub:
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3. Datarade Marketplace:
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With Monda, publishing to these different data marketplaces took days, instead of the months usually required for such integrations. To sum up, Monda has given us a predictable flow of qualified, legitimate leads from a healthy array of customer types across channels.
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We had been considering pivoting to audience data sales as our primary offering, but Monda validated and enabled us to lean into the pivot with less fear.
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It's fantastic to see the results that Byron and the Solution Publishing team have achieved just a few months into monetizing data on our platform. Their B2B data offering is best-in-market and it's helping companies get into contact with the right professionals. Working with Solution Publishing is a pleasure and we're looking forward to bringing them more data demand as their business grows.
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