Business partners increasingly need to collaborate on a data level, not just on a commercial level. As many companies put data and AI at the center of optimizing their business and customer experience, sharing data between partners is becoming more important.
Exchanging data between business partners can have many benefits and use cases, such as e.g. a supplier sharing real-time inventory data with their customers in order to support a more rigid supply chain.
Zalando (a large German eCommerce player) for example is sharing data with thousands of active partners and merchants, enabling them to optimized their business and partnership with Zalando. This partner data sharing enables both sides to win.
Another example is CrossBeam which enables business partners to match their CRM with a secure data clean room setup and identify common accounts together.
And there are thousands of more use cases and examples. One thing is for sure: Partner data sharing is becoming essential for any data-driven business.
Monda makes it easy to create data products, publish a data storefront, integrate with data marketplaces, and manage data demand - data monetization made simple.
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